Of course you know where your money is going. You just paid the utility bill for your workspace this morning!
What I'm really asking is have you taken the time to look at all the places you've spent your business earnings over the last month, quarter or year? Understanding expenses and finding efficiencies in your overhead is just one example where accurate and updated financial record keeping can empower your business.
If this is one of those things that make your eyes cross just thinking about it, YOU ARE NOT ALONE.
Not everyone has the liberty of a financial analyst at their disposal, nor enough time and interest to DIY (let's be honest). Keep in mind that this process is VITAL to the health of your business. You know this.